PUBLIC
MEANING
AN INDEPENDENT
NARRATIVE &
CULTURAL
INTELLIGENCE
OFFICE
PUBLIC MEANING is an independent narrative & cultural intelligence office.
Public Meaning works with founders, leadership teams, consumer brands, and emerging technology companies at moments when the existing language no longer fits the business, the category, or the opportunity ahead.
Our work integrates narrative architecture, cultural intelligence, brand identity, executive communications, strategic partnerships, and founder advisory. We connect culture, consumer behaviour, technology, and business strategy to shape how organizations position, communicate, and grow.
As AI makes production abundant, judgment becomes scarce. We help organizations identify what matters, articulate a distinct position, and build coherent systems of meaning at scale.
CONTACT
info@publicmeaning.com
① CULTURAL DIAGNOSIS
— Cultural intelligence— Signal and trend analysis
— Audience and behavioural research
— Category tension mapping
— Futures and scenario development
② POSITIONING & CATEGORY CREATION
— Strategic positioning— Category creation and reframing
— Competitive and cultural differentiation
— Founder and institutional positioning
— Opportunity mapping
③ NARRATIVE ARCHITECTURE
— Core narrative development— Message architecture
— Brand, corporate, and founder narrative
— Thought leadership platforms
— Executive communications
④ REPUTATION & PUBLIC MEANING
— Reputation strategy— Public narrative
— Stakeholder engagement
— Issues and risk framing
— Institutional legitimacy
⑤ CULTURAL ACTIVATION
— Experiential strategy— Cultural programming
— Strategic partnerships
— Brand experiences
— Campaign and activation concepts
⑥ STRATEGIC ADVISORY
— Founder advisory— Fractional leadership
— Strategic counsel
— Growth and market expansion
— Narrative-led business strategy
Bell Canada
Burton Snowboards
Canada Goose
Canadian Heritage
Dove
GUESS?
Dr. Martens
Friends With Benefits
House of Harlow 1960
L Brands
L’Oréal Paris
Protein
Protocol Labs
ROXY
7 For All Mankind
Spacecadet Ventures
Toyota Canada
UGG Australia
Unilever